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Study Marketing @ Raffles
Course:
Bachelor of Design (Fashion Design)
Level:
Undergraduate Degree
Location of Study:
Australia, Singapore, Thailand, Vietnam, India , Indonesia , Malaysia , China
Intakes:
January, February, April, July, October
Course Overview
Awarded Bachelor of Commerce majoring in Marketing
Introduction
Marketing is an essential survival tool in today’s competitive business environment. Marketing impacts upon almost everything we see and do in today’s world. As a marketing graduate you'll get the opportunity to take up an exciting career requiring talent and creativity.This course allows you to learn how business identifies and gets to know their target markets, tailoring the right messages and products to build and maintain a sustainable business. It allows you to explore the extensive scope of the marketing function, such as competitive analysis and innovative distribution.
Areas of study
| Semester 1 | Semester 2 |
| • Management Essentials for Today’s Business | • Managing People and Organisations |
| • Data Management for Business Success | • Essentials of Business Law |
| • Marketing Basics for Competitive Positioning | • Managerial Accounting |
| • Key Economic Principles for Business | • Information and Data Management |
| Semester 3 | Semester 4 |
| • Innovation and Entrepreneurship | • Knowledge Management for Today’s Competitive Company |
| • Business Finance for Business Success | • Perspectives on International Trade and Finance |
| • International Business | • Marketing Elective |
| • Marketing Elective | • Elective |
| Semester 5 | Semester 6 |
| • Why Corporate Social Responsibility Matters | • Industry Experience |
| • Marketing Elective | • Integrative Marketing Project |
| • Marketing Elective | |
| • Elective |
Career Opportunities
| • Marketing Manager | • Publicity Officer |
| • Business Development Coordinator | • Market Research Specialist |
| • Marketing Assistant | • Marketing Communication Manager |
