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Study Retail Management @ Raffles
Course:
Bachelor of Design
(Specialisation in Retail Management)
Level:
Diploma, Undergraduate Degree
Location of Study:
Singapore
Duration:
3 years Full Time
Intakes:
January, April, July, October
Awarded Bachelor of Design (Retail Management) by Raffles College of Design and Commerce, Sydney, Australia.
Introduction
This courses embraces one of the most established branches of the Marketing discipline, as indeed most retailing activity predates the concept of Marketing. Our Retail Management course commences with you gaining a thorough insight into the retail industry and comprehending the various models of retail marketing. You will learn to develop and manage the challenging retail environment and enhance its effectiveness by incorporating the tools of Marketing and Integrated Marketing Communication.
Areas of study
| • Academic Research and Communication Skills | • Accounting for Decision Making |
| • Business Information Systems | • Business Statistics |
| • Customer Relation Management | • Economics |
| • Human Resource Management | • Management and Organisation Behaviour |
| • Managing Retail Channels | • Marketing Communications |
| • Retail Marketing and Management | • Retail Store Operations |
| • Retail Strategy | • Visual Merchandising |
Career Opportunities
| • Merchandiser | • Retail Manager |
| • Operations Manager | • Customer Service Manager |
| • Buyer |
