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Study Fashion Marketing & Management @ Raffles
Course:
Bachelor of Design (Fashion Design)
Level:
Undergraduate Degree
Location of Study:
Australia, Singapore, Thailand, Vietnam, India , Indonesia , Malaysia , China
Intakes:
January, February, April, July, October
Course Overview
- Awarded Bachelor of Design majoring in Fashion Marketing and Management
Introduction
The study of Fashion Marketing and Management is an exciting field that opens you to countless opportunities in the fashion industry. You will learn about buying and merchandising practices, conceptualizing, advertising and promotional activities. This course is tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies.
Areas of study
| • Colour Theory For Fashion | • Fashion Marketing |
| • Garment And Composition | • Buying Principles 1, 2 |
| • Textiles | • Fashion Marketing Project 1 -2 |
| • History of Costume | • Fashion Advertising |
| • Comtemporary History of Fashion | • Fashion Coordination and Promotion |
| • Style and Trends | • Academic Research & Ccommunication Skills |
| • Fashion Communication | • Fashion and The Consumer |
| • Fashion Merchandising | • Visual Merchandising |
| • Accounting For Decision Making | • Product Development |
| • Human Resource Management | • Marketing and Design on The Web |
| • Market Research Techniques | • Internship |
| • Principles of Economics |
Career Opportunities
| • Fashion Editor | • Fashion Buyer |
| • Image Consultant & Coordinator | • Merchandiser |
| • Market Researcher | • Event Manager |
| • Public Relation Officer | • Visual Merchandiser |
| • Brand Manager |
